Privacy Policy of Gap Factory

At Gap Factory (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website (the “Site”), purchase our products, or interact with our services. By accessing or using our Site, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect two types of information about you: Personal Information (information that identifies you personally) and Non-Personal Information (anonymous data that does not identify you).

1.1 Personal Information

We collect Personal Information when you voluntarily provide it to us, such as when you:

  • Create an account on our Site;
  • Place an order for products (including your name, shipping address, billing address, email address, phone number, and payment details);
  • Subscribe to our email newsletters or promotional updates;
  • Contact our customer service team (via email at [email protected] or other channels);
  • Participate in surveys, contests, or other promotional activities.

The Personal Information we collect may include, but is not limited to: your full name, email address, phone number, postal address, payment card information, and account credentials (username and password).

1.2 Non-Personal Information

We automatically collect Non-Personal Information when you use our Site to improve your browsing experience and optimize our services. This may include:

  • Your device type (e.g., smartphone, laptop), operating system, and browser type;
  • Your IP address, which helps us identify your general geographic location;
  • Browsing activity (e.g., pages visited, products viewed, time spent on the Site, and links clicked);
  • Cookies and similar tracking technologies (see Section 3 for more details).

2. How We Use Your Information

We use your information solely for legitimate business purposes, as outlined below:

  • Process and fulfill orders: To verify your identity, process payment, ship products to your address, and send order confirmations or updates.
  • Provide customer service: To respond to your inquiries, resolve issues, and provide support (e.g., via email at [email protected]).
  • Personalize your experience: To recommend products based on your browsing and purchase history, and tailor content to your preferences.
  • Send marketing communications: To share promotional offers, new product launches, and exclusive discounts (only if you have opted in to receive such communications; you may unsubscribe at any time).
  • Improve our Site and services: To analyze user behavior, identify trends, and make enhancements to our Site’s functionality, design, and product offerings.
  • Ensure security and compliance: To detect and prevent fraud, protect our Site from unauthorized access, and comply with applicable laws and regulations.

3. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons, pixel tags) to collect Non-Personal Information and enhance your interaction with our Site. Cookies help us:

  • Remember your account preferences (e.g., language, shipping address) for future visits;
  • Track your browsing activity to personalize content and recommendations;
  • Measure the effectiveness of our marketing campaigns.

You can manage or disable cookies through your browser settings. However, please note that disabling certain cookies may limit your ability to use all features of our Site (e.g., placing orders or accessing your account).

4. How We Disclose Your Information

We do not sell, rent, or trade your Personal Information to third parties for marketing purposes. We may disclose your information only in the following limited circumstances:

  • Service providers: To trusted third-party vendors who assist us in operating our business (e.g., payment processors, shipping companies, email service providers). These vendors are required to protect your information and may only use it to perform services on our behalf.
  • Legal compliance: If we are required by law, court order, or government regulation to disclose your information, or to protect our rights, property, or the safety of our customers or others.
  • Business transactions: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owner (who will be bound by this Privacy Policy).

5. How We Protect Your Information

We implement industry-standard security measures to safeguard your Personal Information from unauthorized access, use, or disclosure. These measures include:

  • Encryption of sensitive data (e.g., payment card information) using Secure Sockets Layer (SSL) technology;
  • Secure storage of data in password-protected servers with restricted access;
  • Regular security audits and updates to our systems to address potential vulnerabilities.

While we take reasonable steps to protect your information, no online transmission or storage system is 100% secure. We cannot guarantee absolute security, but we are committed to continuously improving our security practices.

6. Your Rights Regarding Your Information

You have the following rights with respect to your Personal Information, subject to applicable laws:

  • Access: Request a copy of the Personal Information we hold about you.
  • Correction: Ask to update or correct inaccurate or incomplete Personal Information.
  • Deletion: Request the deletion of your Personal Information (where permitted by law).
  • Opt-out: Unsubscribe from marketing communications by clicking the “unsubscribe” link in our emails or contacting us at [email protected].
  • Data portability: Request a copy of your Personal Information in a structured, machine-readable format (where applicable).

To exercise any of these rights, please contact our customer service team at [email protected] with your name, email address, and a detailed request. We will respond to your request within a reasonable timeframe as required by law.

7. Children’s Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we become aware that we have collected Personal Information from a child under 13 without parental consent, we will delete that information immediately. Parents or guardians who believe their child has provided information to us may contact us at [email protected] to request deletion.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or applicable laws. When we make changes, we will revise the “Last Updated” date at the top of this policy and post the updated version on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your Personal Information, please contact us at:

We will respond to your inquiry as promptly as possible.